My name is Daniel, founder of Be Now.

I was born in Rosario, Argentina, and life brought me to Los Angeles with my son. Starting over in a new country meant learning a new language, adapting to a different culture, failing, rebuilding, and evolving. As a man, a father, and a creator, every step shaped who I am today.

I’ve always been deeply connected to design. I observe, interpret, and create — not from the surface, but from identity. For me, creation is not just about aesthetics; it’s about energy, attitude, and presence.

After my son became fully independent and following a personal heartbreak, I reached a turning point. Betrayal has a way of waking you up, even when love was real. I realized I was living a chapter that no longer represented me. That’s when I made a clear decision:

It was time to be myself. Now.

That moment gave birth to Be Now.

I let go of a past filled with the wrong energy. And when you release what no longer aligns with you, things begin to shift. I connected with people in the fashion world in Los Angeles, connections that later took me to New York — where everything became clear.

My inspiration has always been women.
Not the idealized version.
Not perfection.
The real woman.

The independent woman.
The one who doesn’t give up.
The woman with true emotional intelligence — the kind that is lived, not spoken.
The woman who knows how to stay strong without hardening her soul.
The woman who, when her partner goes through a difficult moment, doesn’t compete, escape, or disappear — she stays, supports, and strengthens, without ever losing herself.

That woman is Be Now.

Be Now is not about dressing bodies; it’s about honoring identity. It is a brand created from a man’s perspective that deeply respects and admires conscious, confident, present women — women who choose who they are, here and now.

Today, my passion is fully focused on women’s fashion — not only as a business, but as a form of expression. Be Now is the result of a life shaped by change, difficult choices, and a powerful belief:

True elegance begins the moment you are faithful to yourself. Right now.